Simple Brand Asset Management For Startups And Personal Brands

Brand Asset Management for Startups

Brand assets include the documents or resources that build a brand's personality. These assets are an important part of creating brand awareness and brand recognition. When they are used properly, brand assets will connect consumers' thoughts to brand values and products. Small businesses, in particular, need to build brand reputation and brand recognition. That's why managing branded assets in a consistent manner will be a top priority even for startups. Brand assets are usually visual, such as logos and specific brand colors, fonts, and social media. But brand assets can also be non-visual, such as a company's tone of voice and mission statement. In order for brand assets to truly resonate, all assets must be presented in a consistent way across marketing channels. 

The value of brand assets

Unique brand assets are essential for increasing awareness, improving marketing ROI. As time pass by, your brand assets will become more recognizable, leading to increased customer trust and brand loyalty. As soon as customers see your brand, they will start expecting high quality. They will consider your product or service trustworthy.

Repeated use of your marketing assets will lead to greater familiarity with your brand. Familiarity is an essential step in the customer journey due to the "mere exposure effect."" The "mere exposure effect" is a phenomenon that causes people to "like something more because they have been touched by it before, no matter how temporary it may be. Successful global brands know how to familiarize their audiences with themselves and get them into buying habits for increase ROI.

Simple Brand Asset Management

uBrand's simple brand asset management feature allow small businesses and startup to build up it's own brand assets with ease.

All Your Brand Assets In One Place

It's crucial that every team member of the creative and marketing team has access to brand assets no matter where they are in the world. Using the uBrand Assets Management Library provides a secure, centralized repository of documents so that internal and external personnel can access it at the same address. This helps streamline the process and ensures that only the right documents are used.

Invite Team Members

Teamwork is the foundation on which the team relies. Especially during brand identity building, using uBrand Brand Asset Management is a way to invite team members into the brand asset space. This contains all the documents and standards for the brand. That's why uBrand is an important tool for team collaboration.

Easy Sharing

Not only does uBrand provide brand asset management, but there are also easy sharing features here. One-click sharing links your brand resources. All people who know the link can access it. Right, it's as simple as that. 

Grow Your Brand On AI Branding Platform

uBrand offers a suite of AI solutions to help startup founders to craft professional brands.

Build Your Brand Story

A good brand story can be memorable. At uBrand you can generate brand stories and brand values through AI, while editing them to the version you want. This greatly simplifies the process of conceptualizing brand stories. You could get a brand story with unique characteristics. Also you can edit it. Feel free to use this as a reference!

Generate Brand Guideline

A strong brand identity is built on the well-defined brand guideline. And the more specific the brand assets are, the more cohesive the brand identity will be. If you have a large team or many stakeholders using and editing your existing brand assets, clear guidelines can help streamline content production. From the colors used to the size and orientation of your logo, every design aspect of your brand assets should be consistent. uBrand simplifies brand guideline creation with its automatic generation feature, making the process more efficient and user-friendly. 

Brand Design For Social Media

Marketing departments often publish digital assets on a variety of platforms. For example, the same image may be used in promotional materials and social media. Managing them with the uBrand Asset Management Library reduces duplication of effort. And all edited and saved content is updated in uBrand's Asset Management.

Crafting a brand has never been easier with uBrand. Share your reviews and insights with us as we aim to be your ideal partner on this brand creation journey. Together, let's make your brand shine!