9 Video Marketing Trends to Watch in 2024: What You Need to Know
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The tactics to reach and engage audience have evolved a lot over the past year. And video marketing has been at the forefront of this transformation.
2024 is shaping up to be a year of major shifts. Marketers are now tasked with adapting to new trends, tools, and formats.
In this article, we’ll explore how video marketing has changed in 2024 and offer advice on creating successful marketing videos that stay ahead of the curve.
What’s New in 2024?
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Video marketing is no longer just an optional part of a digital marketing strategy. It's a must. If you want to have a successful campaign, that is.
The dominance of video content across social media platforms has shifted how brands approach marketing.
Social Media Platforms Adaptation
Content creation is no longer about crafting one-size-fits-all videos. It’s about knowing the specifics of different platforms and tailoring to them.
Interactive Content
Personalized and interactive content is in demand now. Users expect videos to speak directly to their needs. Features like polls, quizzes, and live interactions become more commonplace.
Videos are now more about engagement than simple consumption. This forces brands to place emphasis on real-time feedback and community building.
Creativity
The importance of entertainment and creativity has also been taken to another level. Popular medium references, stunning motion graphics, careful audio design ㅡ all of that is more crucial than ever.
Thousands of new marketing videos appear every year. It’s not enough to just present your product anymore. You have to stand out.
Authenticity
The days when highly polished, studio-produced videos were the norm are gone. Today, authenticity rules the day.
The new trends focus on user-generated content, behind-the-scenes glimpses, and even raw, unfiltered footage.
Outdated Trends
Meanwhile, outdated trends like static, long-form advertisements are quickly losing relevance. They lack interaction, thus decrease engagement.
Consumers crave shorter, digestible content that conveys a message quickly. That’s why bite-sized videos or reels should be a top priority for brands aiming to keep up.
How to Make a Successful Marketing Video in 2024?
Learn More About Your Audience
Use analytics platforms to track engagement, including watch time, likes, shares, and comments. Several platforms (such as YouTube) already have built-in analytics tools.
Always check which videos worked and which didn’t. This helps you adjust your content and increase engagement in the future.
Choose a Format
The first you should do is to decide on the video format. Keep in mind that it highly depends on your company’s vision and the platform you’ve chosen.
Short vertical videos optimized for mobile screens have become the go-to format. They’re especially effective for TikTok, Instagram Reels, or YouTube Shorts, while longer, more informative videos work best as regular YouTube posts.
These social media platforms are also pushing their livestreaming capabilities. Such a format offers an intimate and authentic connection to the audience.
Spark Conversations
Every brand is interested in maintaining relevance. Creating content that sparks conversations is a great way to do so.
You should always seek to provide value. Create educational content, inspire people, try to bring something new to the table. Keep people talking about your brand for as long as possible.
Don’t deceive your viewers, though. Try to avoid clickbait titles and thumbnails. They will help you generate plenty of clicks, that’s for sure. However, they’ll hardly do your brand image any good.
Try Editing
Raw footage can certainly work, but professional editing adds a nice touch to marketing videos. Choose editing software, get some inspiration, and start creating.
Mac users may like using iMovie, that’s also pre-installed. If you find the program limiting, try to look for the best iMovie alternative. There are countless options, you just have to find the one that suits you and your brand.
Pay Attention to Trends
Trends are important. This is such an obvious thing to say, and yet, it has to be said.
Scroll through various social media platform feeds. See what works best. Analyze current trends. Make a list of popular topics and sounds. And don’t be afraid to use them.
If you still don’t know what is trendy in 2024, our article has got your back. We’ve collected a list of 2024 video marketing trends that might help you promote your business.
9 Video Advertising Trends in 2024
Short-Form Videos
Short, punchy content is the perfect way to catch viewers’ attention. Such videos manage to send your message quickly and efficiently.
Moreover, people tend to scroll through dozens of videos in one go, which makes it easier for them to come across yours.
Interactive Videos
Engagement tools like clickable elements and decision points that allow viewers to choose their path are more trending than ever.
These tools allow viewers to have a sense of control over their experience and feel like their opinion matters.
AI-Generated Videos
The integration of AI tools has made it easier to create dynamic, data-driven videos. Marketers are using AI to create social media content in numerous ways.
But the best part is, AI saves marketers plenty of time, making campaigns more efficient.
Shoppable Videos
Video marketing has become a direct sales tool. Embedded links allow viewers to make purchases directly from the video.
40% of marketers choose to use shoppable videos. Such content allows customers to purchase a brand’s product in the fastest way possible.
Influencer Partnerships
You shouldn’t underestimate the power of influencers. Their social media reach might be tremendous, which is a perfect way to promote your product or services.
By collaborating with influencers, brands receive authentic promotion and increase their visibility.
User-Generated Content
Companies are encouraging their audience to create and share content with their brand’s product.
Repost your customers’ stories and praise them for sharing. You may also try to offer various discounts or promo codes to those who create content with your product.
Educational Video Content
Informative how-to videos that provide tips and solve problems are increasingly popular.
No matter what product you’re selling, there’s almost always a way to teach your audience something.
Imagine you’re a cooking-related brand. Don’t just showcase your cookbook or kitchen appliances. Show viewers how to use them, too! Record a couple of cooking tutorials or share interesting recipes.
Sustainability in Video
Environmental concerns are becoming part of video marketing, with brands showcasing their sustainability efforts to appeal to eco-conscious consumers.
Show your audience that your product isn't the only thing you care about. They’ll be glad to know that you’re also considerate of their wellbeing and the world we live in.
Virtual Reality Integration
Virtual reality (VR) is gaining ground, especially for product demonstrations or immersive brand experiences.
It allows your potential customers to interact with your brand’s product in an entertaining way. If you’re looking for some inspiration, there are tons of great VR marketing examples online.
Video Marketing Trends Predictions for 2025
Looking ahead to 2025, video marketing is expected to continue evolving with technological advancements.
VR experience will keep rising. The technology pushes the boundaries of immersive content and adds a touch of exciting entertainment.
As AI-driven video generation tools improve, there will be a greater shift towards completely automated video production. That’s why now is the best time to figure out how various AI tools work.
Another anticipated trend is the increased focus on sustainability and ethics. With consumer demand for transparency rising, brands will likely focus on producing content that highlights their commitment to social responsibility.
Bottom Line
The video marketing landscape has been undergoing rapid change in 2024. Exciting video marketing trends have reshaped how brands connect with their audiences.
From the rise of AI-driven content to VR, the future of video marketing holds great potential for brands.
By staying on top of these marketing trends and using the right tools, marketers can continue to produce content that leads to success. As we look ahead to 2025, these strategies will remain critical to staying competitive in the ever-evolving digital world.