How to Create Your Brand’s Mission, Vision, and Values

Did it ever occur to you why some logos easily attract and connect with their target audience? The explanation for this relies on the brand's mission, vision, and values. But aren't these just short sentences about what the business wants to do and what it will be doing? Yes, but how these sentences are created will have a bigger effect on your logo and how it will connect to your target audience. 

This article will give you a clearer understanding of these brand strategy components before working on your entire brand guideline, plus tips on how to write them!

Your Brand’s Core: Mission, Vision, and Values

MISSION: Your mission statement is what the company does daily to achieve its vision. It includes who the company serves and how they do it.

Importance:

• It gives a clearer picture of the company's objectives and purpose.
• Helps consumers and employees understand what the company is about.
• Serves as a guide before finalizing decisions and identifying priorities.

VISION: A vision statement is the bigger picture of what a company wants to achieve in the long run. Think of it as a dream or a goal.

Importance:

• From the word itself, "vision", this statement will let people know what the company aims for and where it will be in the next few years.

• This will serve as a motivation for the employees knowing that they are working for something fruitful.

• This will be the basis for decisions that could affect long-term goals.

VALUES: These are the principles and ideas that shape a company’s culture and actions. They reflect what the company stands for and how it conducts business.

Importance:

• Guide how employees behave and make decisions.

• Help create a positive and consistent company culture.

• Build trust with customers, employees, and other stakeholders.

These three elements create a roadmap for companies. The vision shows the big dream, the mission explains how to get there, and the values guide everyone’s behavior along the way. This ensures the company stays on track, works consciously, and maintains a healthy, positive culture.

Creation: Mission, Vision, and Values

uBrand offers an efficient way of writing your brand's statements. With the use of their AI tool, you can generate these statements in just a few seconds. 

You can start by generating your Brand Story and the rest will follow. 

In generating these statements, you also have to read everything before going to the next step. If there are words or phrases you need to edit or omit, you can do that in the tool as well. 

It does not only stop there, to ensure consistency in all of your brand essentials, you can work with uBrand’s brand kit generator before finalizing your brand statements. For start-ups that do not have a logo yet, get yours in just minutes using a brand logo maker for as low as $29. 

Tips On Writing Your Brand Statements

If you plan on writing your brand statements from scratch, you can apply these tips to ensure your output is not a mere combination of sentences but sentences with substance that are relevant to your brand. 

Vision Statement

• Always go for a long-term goal. Be bold and be ambitious.

• Use simple terms that are easy to understand.

• Be motivating and inspiring. 

• Think ahead and be positive.

Mission Statement

• Describe what your business does and to whom you offer your services.

• Ensure it highlights your important activities.

• Use active sentences.

Values Statement

• Choose basic principles. 

• Make sure your values are aligned with your mission and vision statements. 

• Use terms that are easy to understand.

General Tips

• Ensure everything is aligned with your brand.

• Revise if necessary.

• Put everything into action.

Your Brand Statements Are Also Investments

Your brand essentials, especially your brand statements are also investments. Just because these statements are just sitting there on your brand guideline does not mean you are not getting anything from it. These will be your guide to achieving your goal as a business.

If you don’t put effort into these brand essentials, you won’t see its effectiveness in the long run. Keep everything organized in a brand library to easily share, update, or edit them in the future.