Brand Guidelines vs. Pitch Deck: What's the Difference?

Launching a startup comes with a mountain of documents to create - and two of the most important (and often confused) are your Brand Guidelines and Pitch Deck. Sure, they might both live in PowerPoint, but they serve completely different purposes for your business. Let's clear up the confusion once and for all.

What are Brand Guidelines (And Does Your Brand Need One)?

Brand guidelines are documents (oftentimes Powerpoints) that serve as a guide for how internal employees should strive to represent the company. It acts as a reminder for things ranging from the logo variations to the tone to the overarching mission of the company. While the guideline may be helpful for external people (for example, contractors or freelance designers working for the company), it mostly remains in the hands of internal employees. 

While especially crucial for growing teams, even those working solo benefit from documenting their brand standards. If you answer "yes" to any of these, you need guidelines:
✓ Do you work with contractors or agencies?
✓ Plan to scale your team in the future?
✓ Want consistent branding across all touchpoints?
✓ Need to maintain professionalism as you grow?

Because brand guidelines are so expansive, it could be difficult to write one from scratch. That's why there are AI tools such as uBrand's brand guideline generator that can make the process super simple.

Just enter some simple statements about your company, upload your logo (or ask it to generate one for you) and choose a brand font. After your brand is set up, the brand guideline is just one click away.

Click above to check out uBrand Blog's Brand Guideline file

They generated pdf can be shared online or saved to your device, so that you can share it with your coworkers over the internet or offline!

What is a Pitch Deck?

On the other hand, pitch decks are more of an introduction to the company for outsiders. Oftentimes, this includes clients or investors that you want to convince to spend money on your company. Thus, the main purpose of a pitch deck is to make your brand sound as appealing as possible while not boring your viewers.

While the brand guideline can range from a couple of pages to hundreds of pages for large companies, you should ensure that your pitch deck remains short and concise. Your viewers don't want to spend too much time just listening to your ramble about why you think your brand is great.

When you're passionate about your business, it's tempting to include every detail in your pitch deck. But here's the thing: with AI tools like Powerpoint slide creator, you can easily create a polished, focused presentation that highlights what really matters to investors with just a text prompt.

You can edit the slides that you want to generating, adding, deleting, and changing slides topics as needed. Finally, a beautiful cohesive powerpoint is generated:

Download the Powerpoint file and made any adjustments you need. Stop wasting hours perfecting fonts and layouts. With AI-generated PPTs, you can skip the design headaches and focus on what truly moves your business forward—like acquiring customers and refining your product. 

Brand Guidelines vs. Pitch Decks: Key Differences

At first glance, brand guidelines and pitch decks might seem similar—they’re both PowerPoints about your business, after all. But as we’ve seen, they play completely different roles in your startup’s success.

The good news? You don’t have to create either from scratch. With smart tools like uBrand’s AI generators, you can:

✔️ Build professional brand guidelines in minutes

✔️ Craft investor-ready pitch decks without the guesswork

✔️ Stay consistent and engaging across all your materials