30 Best Logo Redesigns of 2025 (So Far) – Is Yours Next?

Logos are a vital part of the brand identity. Which is why when brands want to reinvent themselves or keep up with current trends, oftentimes the first thing to change is their logo. A new well-designed logo increases the customer's interest in the brand and also improves the utilization of the logo.

Below we will look at some famous international brands that reinvented their brand logos in 2025, and what we can learn from their redesigns for our own small businesses and start-ups. At the end of this article you can find tips and tools on how to redesign your very own logo.

1. Royal Ballet And Opera  

The classical theatre Royal Ballet and Royal Opera House have consolidated their identities to become the Royal Ballet & Opera. The dark coat of arms have been brightened and more contrast has been added so that viewers can better see the animal motifs. The monochrome black and white logo name has also been bolded to draw attention.

2. Anna Von Lipa  

This glassware brand also chose to bold their logo name in order to be more eyecatching. A simplification of the logo makes it easier to print on a variety of online and offline mediums, and the unconventional alignment of the logo and name gives an artistic twist.

3. Famous Amos  

Famous Amos chose to simplify their previos logo and removed the shading and white background framing. This redesign allows the logo to be more compatible with mobile screens and small packaging. And while the old logo had a retro charm that resonates with older customers, the refresh balances nostalgia with a more sleek and contemporary look.

4. Kolding School Of Design 

The Kolding School of design choose to redesign their logo following their name change. The new approach removed the excess shapes and instead introduced a unique K letter logo design that adds to the more balanced, blocky and brutalist aesthetic.

5. Benefit Cosmetics  

Benefit Cosmetic's decision to remove the founding city San Francisco from their logo attests to their global ambitions, making the logo more universal even outside the United States. A huge color change is also implemented in this cosmetics logo to convey a more mature and gender-neutral image compared to the old feminine pale pink.

6. Korean Air  

Korean Air chose to make their new airline logo monochrome and sans-serif, making it seem much more minimalistic. The Korean taeguk motif is also extracted and placed to the left, ensuring that the readibility of the brand name is not hindered.

7. Resmed  

The previous ResMed logo utilized various sized dots that were hfonestly difficult to see, especially from a distance or on a small screen. The new logo is much more sleek and visible, while still retaining their trademark color gradient logo feature.

8. Humane World For Animals  

Likewise, the Humane Society of the United States changed their name to become Humane World for Animals, and coupled it with a logo identity revamp. The removal of the United States in both the name and the logo shape allows this brand to appear more international. Plus, the logo color is brightened, increasing the visual contrast between the animal logo and the text.

9. Toca Boca  

The children's game app developer retained most of their iconic smiling motif, but removed the shading and changed the font to a more elegant one. Maintaing the colorfulness and brightness is necessary, since this is a kids logo, but Toca Boca also managed to position itself as more sophisticated after this logo refresh.

10. Apollo.io  

Apollo.io choose to revamp their old logo, whose artistic twist on the A made readibility suffer. Now, Apollo is displayed with an crystal clear sans-serif font, and the addition of a simple logomark makes it easy to apply this logo on small applications.

11. Eventbrite  

The addition of an icon makes the logo more versatile across different types of marketing materials and digital platforms. The font has also changed from a more rounded and playful one to one with a more classical typeface.

12. Radio 1  

The previous logo had poor readility due to the number 1 being cut into two sections. The new logo utilizes a clearer font that creates no misunderstanding about the brand name. The motif also changed from a vaguely guitar pick shape to a singular oval that can be taken to represent the number 1.

13. Grok  

Grok's new, more dynamic logo is able to better excite viewers with the slash cutting across a circular form. Compared to the old coding logo, the new motif can better symbolize speed and exploration, which perfectly aligns with Grok's association with cutting-edge software.

14. WTA  

The new Women's Tennis Association removed the rather complicated female swinging form to just return to a simplified text logo. The darkened purple tone and simplification introduces more elegance and sophistication for the brand image.

15. Green Party Of Canada  

This logo redesign is the epitome of minimalization. The original green flower-like logomark is replaced with a simple green circle. The varying fonts and sizes are consolidated into one bolded, all-caps sans-serif double stacked logo name. Simplifying the logo is a way to focus attention less on visual flair and more on the party's core values, making space for the message to speak louder.

16. OpenAI  

OpenAI's new logo now utilizes a custom-designed brand font titled OpenAI sans. And while the circular blossom logo is not fully tossed, the company states that they plan on featuring the wordmark much more prominently in the future.

17. Alpen  

Alpen took a unique approach of making their logo more detailed, featuring mountains, river, greenery, and the sun. Compared to the old simple lettering logo, the new logo makes the connection between the brand and nature more direct

18. HSA Bank  

HSA Bank chose to simplify their color palette and logomark. The original logo's use of bright greens might have been somewhat difficult to see on light backgrounds. The new logo introduces bold, rounded lettering in a clean, unified font and darker, more muted color tones. This helps HSA Bank come across as more credible, reliable, and future-ready. 

19. Otur  

The designer lamp brand Otur leans more into their artistic side for their new logo redesign, which features a unique thick retro font with a homey dark brown to create a more artsy logo variation. 

20. Brazil Olympic Team  

The Brazil Olympic Team’s logo evolved from a sharp-edged banner to a rounded, shield logo shape—softening its aesthetic while reinforcing unity and approachability. The reintroduction of the Olympic ring colors not only honors tradition but also radiates warmth and inclusivity, fostering goodwill among fans and athletes alike.

21. Up&Up  

Target's up&up completely refreshed the brand color, now opting for a very vibrant indigo as its background that contrasts with its lighter arrow. The text is also featured more prominently, with a thinner font and larger & symbol. This higher contrast arrow logo is sure to catch more eyes compared to the old.

22. Pixiv  

Pixiv’s first logo redesign since 2008 wisely embraces modernization while preserving its core identity. The shift to a clean sans-serif font improves readability with thicker, bolder lines, and yet the essence remains unmistakably Pixiv.

23. GF Smith  

G.F Smith, the renowned UK paper manufacturer, has undertaken a bold rebrand, replacing its classic black-and-white minimalist wordmark with a vibrant, smiley-faced logo. This radical transformation leaves no trace of the original design, marking a high-stakes shift aimed at appealing to Gen Z and the next generation of creatives. While the move seeks to modernize the brand’s identity, it risks alienating its established customer base by sacrificing long-held brand recognition.

24. Cinemex  

Cinemex cleaned up their color palette to become a bold and simple red logo, with the film orb also becoming a singular line rather than a complex ball of gradients. Not only did this revamp make the logo more eyecatching and clean, it also became easier to see on screens big and small.

25. US Department Of Energy  

The previous logo included a small eagle crest atop a shield so subtle that it was nearly invisible, even on larger screens. Since these details were effectively lost in most applications, the redesign wisely abandoned them, opting instead to highlight the middle "E" in the agency’s signature colors for greater impact and recognition.

26. Perkins Restaurant & Bakery  

Perkins also chose to simplify their vintage logo colors, removing the red border of the logo and making the logo seem more unbounded. The name change also signals a more international appeal rather than the hometown vibes of the original motto. Interestingly, the font was changed to become a more complex cursive logo despite the remaining elements having been simplified.

27. Transamerica  

Transamerica's approach to modernizing their brand include changing their font from a more old-fashioned serif font to a sleeker sans-serif font. The logo is now also more blocky and high contrast, making it more visually striking than the tower of thin lines on the original logo.

28. Fairphone  

Not does Fairphone's new font look more sleek, it also now utilized a dark green tone that better aligns with their messages about sustainability. The new logo uses a more modern, clean, and approachable font in lowercase, which often signals simplicity, ease of use, and a more relaxed attitude. 

29. Asian Football Association  

While the old logo was visually interesting (with the soccer ball and star details), it drew attention away from the brand name itself. The new AFC text effect logo focuses purely on the brand name, making it more easily recognizable and accessible across different media.

30. Radisson

The Radisson logo, while classic, is objectively a bit difficult to read especially for international audiences. This logo revamp changed everything from the color to the font, pairing a bronze-like shade with sleek and skinny sans-serif font. Now the new wordmark logo allows the brand to appear more luxurious as well as more international.

🤔 Want To Redesign Your Small-Business Logo?

So when should you redesign your logo? Here are some key considerations:

1. Has your brand evolved?

If your brand’s identity, values, or strategy have shifted significantly, your logo should reflect that change. A redesign can better align with your new direction.

2. Is it adaptable to all screens?

In today’s digital-first world, your logo must look sharp on everything from business cards to mobile screens. If it loses clarity or impact at smaller sizes, it’s time for an update.

3. Does it feel outdated?

Nostalgia can work if it’s intentional, but if your logo looks stuck in the past without purpose, a refresh can keep your brand relevant in a competitive market.

4. Is it universally appealing?

A strong logo should resonate across cultures and demographics. If your design feels too niche or confusing for a global audience, simplification might be necessary.

Your logo is the face of your business—it should grow as you do. Whether your brand has evolved, your design feels outdated, or it simply doesn’t translate well across platforms, a thoughtful refresh can make all the difference.

Even if you don't have the budget to hire design agencies like the above companies, it doesn't mean that you can't revamp your brand identity! Amazing tools like uBrand's logo generator generate high-quality logos that fit your brand image using AI, at a tiny fraction of the cost. 

Go ahead and give your brand a well-deserved refresh!