How to Create a Unique Brand Voice using AI

Aside from a captivating logo and other elements in your brand kit, a brand voice amazingly creates a strong connection between the business and its customers. But how do you create one that's powerful and effective?

This article will give you a better understanding of brand voice and how to create one.

Why is a Brand Voice Important?

Most progressive businesses often have a strong brand personality and a clear long-term goal. If you want your business to be memorable and easy to recognize, here are a few reasons why you need a strong brand voice:

Consistency: Ensures uniform communication, building trust and recognition.

Differentiation: Sets your brand apart from competitors with a unique personality.

Emotional Connection: Fosters deeper relationships and encourages engagement.

Content Creation: Provides a framework for cohesive and efficient content development.

Customer Experience: Enhances interactions and reinforces satisfaction.

Brand Recognition: Makes your brand more memorable and easier to recall.

Is Brand Voice The Same As Brand Tone?

A lot of people often confuse brand voice with brand tone. Brand voice and brand tone are quite related but their meanings are different. A brand voice is more like a brand's personality—it is how you usually communicate and engage with your target audiences. 

Consider it as your brand's style that will remain as it is even if you are posting on social media platforms or sending bulk emails. For example, if your brand voice is conversational and engaging, it will always be like that no matter what the situation is.

On the other hand, a brand tone is about the vibe or feeling you want to express under any circumstance. Depending on what you are trying to communicate with your target audience, it changes accordingly. For instance, if you are trying to introduce a new product you use an enthusiastic tone, and for dealing with complaints, you use a more serious tone. 

How To Establish a Unique Brand Voice

Establishing your brand voice on all your brand essentials is important to ensure consistency so keep everything in one place like a brand library which uBrand offers for easy updating and revision. But first, you have to define your brand voice before applying it to everything. Here are 9 ways to define your brand voice:

1. 1) Define Your Target Audience: Know who you’re talking to. Understand their needs and preferences to create a brand voice that will connect to them.

2. 2) Find Brands or People You Like: Do your research. Look up brands or influencers that you admire and are successful. Take note of how they communicate to their followers or customers to guide you.

3. 3) Do Writing Exercises: Perform a trial-and-error to see what fits with your brand. Write different sentences in different voices for starters. 

4. 4) Create a Style Guide: Just like your brand guideline to ensure everything is aligned, you can make a brand voice style guide as well and share it with your employees to maintain consistency in all content they make. 

5. 5) Share Your Mission and Values: our brand statements should be aligned with your brand voice to build a strong relationship with your target audience.

6. 6) Think About Customer Feelings: You must know what feeling or vibe you want your consumers to feel when they interact with your brand, be it confident, reassured, or excited then apply it to your brand voice.

7. 7) Make a Sounds-Like, Doesn’t-Sound-Like Chart: On your brand voice style guide, create samples of how your brand voice should and should not sound for consistency. 

8. 8) Create a Do and Don’t List: Set rules about your brand voice to avoid misuse that can ruin your brand’s personality. Avoid using jargon, too. 

9. 9) Set Grammar Rules: Decide on the tone and grammar style that fits your brand, whether it’s formal or casual, and stick to it. Make sure to set ground rules for your grammar style and tone 

These steps will help you establish a strong, consistent brand voice that resonates with your audience.

Quick Tips on Using Your Brand Voice 

It can be a bit confusing how you’re going to use your brand voice on all channels, especially if you mix it up with your brand tone. Consider these tips below to know how you approach every channel using your brand voice.

1. Website: Make your brand voice clear and consistent everywhere

2. Social Media: Be it replying to comments or private messages, always use your brand voice. 

3. Emails: Your brand voice should be easy to recognize in every email you send out.

4. Ads: Use a strong, bold voice that stands out.

5. Customer Support: Maintain a consistent voice under any circumstance. Adjust the tone if necessary. 

6. Product Packaging: Let your voice be as recognizable as your logo.

7. Internal Docs: Use your brand voice even in team communications.

Your brand voice must remain consistent in all platforms and marketing channels. However, the brand tone can adjust to the type of context. Adjusting the brand tone gives your brand a higher chance of connecting to your customers or target audience effectively without having to neglect your brand voice.