uBrand

Build Brand Equity With AI Branding Platform

YiYi
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Build Brand Equity With AI Branding Platform

"If people think highly of a brand, it has positive brand equity,” Shopify says in its business encyclopedia. “When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity." I think we can all relate to brand equity. What exactly is brand equity? Simply say, brand equity is the total value of a brand.

Building positive brand equity is an important goal for business. It is because having high brand equity can lead to business expansion, higher prices, better stock values, and more.

Sounds good, right? But how do you build brand equity? Here's how:


#1.Brand Recognition

When you're thinking about how to make your brand recognizable to users, there are many ways to do it. But here are some of the basic rules.

Design a unique logo

Having a unique logo is the foundation of brand recognition. It shows your brand identity, mission and ideals. A distinctive logo, color palette and other visual elements make you instantly recognizable. If you are not satisfied with your logo. Check out uBrand AI logo generator, you can own your new logo in just few seconds. 

Keep Visual Element Consistency

Brand visual consistency may seem like a detail thing, but it can go a long way in showcasing a brand's identity and personality. Whether it's fonts, social media design, mockups and so on. Customers will be impressed with your brand every time when they see your promotion as a consistency brand. If you feel it is so difficult to do it. Brand guidelines can help you achieve that. 

Use the social media

By using social media, you can get your brand in front of your customers so that it becomes their first choice. Social media can also influence the way your customers look at your brand. You can do this by creating strategy, using content marketing, and build your reputation.

Tell your brand story

Once a brand has defined its positioning, it must communicate those values to your customers through brand storytelling. Brands can tell their brand story on their different online platforms. When your customers feel connect with your brand story. you are half of success.


#2.Brand Awareness

Building brand awareness, which is how well consumers know a brand. That’s according to HubSpot, which notes awareness eventually leads to consumer trust for the brands that play their cards right. "Imagine if you met a new person who wanted to be your friend. If they asked for ‘money or loyalty’, you’d probably laugh and walk away, right? Not only is that a shallow approach to friendship, but it also leaves no lasting impact on you," HubSpot writes. "The same goes for establishing brand awareness among your audience." Creating free content, offering a free service model, sponsoring events, or starting a podcast can be the ways to increase awareness. But how your brand connects with consumers also depends on whether you're building awareness among the right target users. 


#3.Improve the customer experience

It's important to create experiences that are different from other brands. Disney is a great example of a brand that creates a unique customer experience. Firstly, Disney works to ensure that customers have a consistent experience across all platforms no mater from mobile or social media to in-store journey. They use customization to make customers feel special.

While brand experiences will certainly depend on factors such as industry and customer needs, but different brands should consider ways to create unique customer experiences that differentiate them from competitors to engage customers and building brand equity.


#4.Managing brand equity

As your business grows and you start to create more brand assets, it's important to have a way to manage them. You should consider how to organize your digital assets and develop a methodology for your marketing and PR teams so that they can easily access the appropriate assets. In uBrand, you can manage your brand assets in just one platform, all you need to do is share the link to the stakeholder. 

Brand equity may seem like a far-reached concept, or one that can only be realized by large companies and brands. However, there is value in investing in brand equity for small to medium sized companies. You may learn useful information for further growth! So those are the main points for today. If you have any other ways to build brand equity feel free to leave us a comment.