2024 Logo Design Trends | AI Brands Leading the Way

Every year, the LogoLounge releases a report on logo design trends that sparks our creativity. In the 2024 logo design trend report, we see the increasing impact of new communication mediums and AI Branding tools like uBrand on logo design. These technologies enable designers to create complex and innovative logos more efficiently. The new creative methods and visual languages not only inspire designers but also influence public aesthetics. Let’s explore how these trends affect our designs with uBrand!

01 Flat Box

Illusion is one of the most captivating techniques in design, particularly the realistic representation of three-dimensional images on a two-dimensional plane.

For years, logo designers have employed this technique, using simple cubes rendered in isometric perspective to display three different shades, or creating 3D logo design on flat surfaces to provide hints of direction or space. For example, the Toledo Museum of Art redefined a three-dimensional shape through three perspective letters: “T,” “M,” and “A.”

02 Corner Chop

Humans have a natural aversion to sharp objects, and triangles fall into this category.

This year’s logos surprisingly create negative triangles by removing corners. While this might seem counterintuitive, the presence of these cut corners softens the logos, giving them a more tranquil appearance.

03 Elliptic

Generally, ellipses exist as shadows of circles. Today, these elliptical logos which are also known as oval logo design provide us with a fresh perspective, creating dimensions, sequences, spaces, and even a sense of motion.

A series of ellipses can ideally demonstrate rotation or oscillation, and even a single ellipse can evoke associations with a hole, an entrance, a track, or anything a circle might symbolize.

04 Pointers

Arrows have a long history, from early arrow symbols in the Lascaux caves to Egyptian hieroglyphs and Roman carvings used to command legions.

Using arrows as graphic symbols to design arrow logo, combined with letters in designs, helps convey direction and express trajectories, transforming them from mere indicators into meaningful symbols.

05 Pixel Drop

In the early days of digital design, the industry was filled with pixelated logos, which eventually became off-putting, turning into clichés and industry jokes.

However, after three decades of dormancy, pixel art is experiencing a revival, redefining a generation’s visual style with renewed vibrancy.

06 Bell Bottoms

A hot topic in the branding community recently has been the popularity of serif versus sans-serif fonts. Clearly, neither will disappear, as both will always have their place, but the serifs are undergoing some changes.

To appease both camps, designers are adopting bell-bottom shapes for their serifs, rather than the traditional style. Through varying thickness, the strokes extend to the ends of the letters, culminating in a very bold base. This carries a hint of free-spiritedness.

07 Liquid Bridge

The liquid bridge trend refers to certain parts of logos being connected by a viscous link. This design is largely influenced by software tools that allow for bridging and rounding elements.

08 Mix Stix

Logos in the mix stix style consist of perfectly straight lines. When arranged in a parallel and harmonious manner, they can be quite unnoticeable. Similar to clever birds building nests with random branches, these logos find order amidst chaos, offering us a new perspective of appreciation.

09 Smiley

This year saw an abundance of logos resembling traditional smiley faces, even those with no smiley elements at all. Designers have boldly placed pairs of dots on various shapes. Logos with large eyes are particularly attention-grabbing.

10 Stickers

Sticker-style logos are becoming increasingly common. Some of these logos feature shadows or three-dimensional effects, while others exhibit exterior die-cut effects. The evolution from stickers to logos appears to be a natural leap, as this style can express opinions, playful tones, and friendliness.

While sticker logos are similar to badge styles, their casual slant and loose combinations convey a livelier vibe.

11 Center Point

Creating a focal point for logos makes them easier to understand and carries symbolic meaning, but this technique has become overused.

Therefore, we can play with shapes surrounding the center point; the framework remains the same, but variations in elements can give the logo a fresh appeal.

12 Balance Act

Balance is a fundamental design skill, and in this trend, logos resemble a group of acrobats in intricate arrangements. They are solid but will topple with the slightest disturbance.

Negative space logos capture angles within this category while maintaining a degree of readability.

13 Passages

The term “passages” describes this trend because many logos resemble passages that one can actually traverse. Each logo tells a story dictated by its external shapes, such as stars, keyholes, letters, or arches, setting the stage for their respective brand narratives.

14 Radar Sweep

Radar sweep is essentially a design method involving rotating gradients. As a means of indicating movement or change, these logos evoke thoughts of radar scans and graphics on screens, representing a novel approach within gradients.

15 Nova Star

We are on the brink of a new era of symbolic language, eagerly developing visual symbols for communication. Stars, chips, circuits—these all relate to artificial intelligence technology, giving them a foothold, but they still often employ traditional logo designs, such as stars, triangles, and pentagons.

Conclusion

These are the 2024 logo design trends. The repeated message of today’s report is: do not attempt to design anything that merely follows trends. Going beyond these trends is the direction of the future. For example, you can start your AI branding journey with a professional logo using an AI logo generator tool.