10 Logo Color Combinations To Kickstart Your Branding

Choosing the right colors for your logo isn't just about aesthetics.The right palette can express your brand's personality, connect with your target audience, and make your visuals instantly memorable. In this post, we’re showcasing 10 stunning color combinations, each with its own vibe and story, to help spark ideas for your next branding project.

1. Butterscotch, mint, and black

This cannabis logo utilizes a bright mint color that contrasts heavily with the black background. The similarly bright butterscotch accent color is used for the motto at the bottom, making the logo more interesting to look at visually. This color combination is great for brands that want to convey an edgier vibe and appeal to younger demographics, since the neon on black almost mimics the effect of a neon sign at nighttime.

2. Dark indigo and blush

The playful pink in the circular logo paired with a deeper plum purple strikes a perfect balance between liveliness and maturity. Even though purple and pink are close on the color wheel, the contrast in lightness makes them stand out. This combination is often used for feminine brands, like beauty products or those targeting female audiences

3. White, deep orange, and cool blue

This playful hippo logo chooses to use complementary colors (orange and blue) in order to draw attention. The blue used for the hippo exudes a sense of calm, while the more intense orange brings boldness. Meanwhile, the simple white background allows both colors to pop to their full extent.

4. White and medium blue

Rather than utilizing white as the background color, this IBM logo chooses to make the medium blue shade serve as the main color and uses white as an accent color, almost mimicking a color cutout design. Blue and white is often used to convey a sense of intellectuality, making them a super popular color choices for technology and finance companies.

5. Cream, red, and black

This retro color palette on the cherry logo makes the viewer's eyes lock in on the red cherry. This elegant combo works beautifully in logos, UI design, and print materials. Use the red to highlight details, the charcoal for text, and the soft cream for backgrounds to keep things clean and light. 

6. White, periwinkle, and raspberry

This pastel-hued palette is perfect for ice cream logos, kid's products, or any business that wants to radiate comfort and joy. The white background enhances the softness of the supporting colors, while the pink and purple add whimsicality and blend perfectly together.

7. Fire engine red and white

This bold, eye-catching shade of red is guaranteed to grab attention, while the addition of white as an accent helps keep the focus on the vibrant red without overwhelming the design. Red is a popular choice for sushi logo branding because it not only evokes passion but also nods to the colors of the Japanese flag. Plus, red has been shown to stimulate appetite and create excitement — making it a perfect fit for bold, food-focused brands.

8. White, deep sea blue, and sheen green

The arrow logo blends a dependable shade of blue with a vibrant green to create a sense of progress, energy, and effectiveness. The contrast between the two colors not only adds visual interest but also reinforces a message of forward momentum. Whether you're in tech, consulting, or project management, this color combo confidently says, "We're here to get things done."

9. Lime green and black

There is a creative twist on the D letter logo, with the D being disjointed. Black is used as an accent color over the bright, almost-electric lime green background. This pairing is bold, modern, and energetic, perfect for industries like gaming or fitness. This pairing is instantly memorable, transmitting the confidence that your brand is fast and not afraid to disrupt the norm.

10. Maize and charcoal grey

Unlike palettes that rely on sharp contrasts, this pairing leans into harmony and balance. Maize, a warm, golden yellow, brings a gentle vibrance and positivity, while charcoal grey adds depth and maturity. Together, they create a refined and approachable look that’s perfect for wordmark logos or logos that aim to be both distinctive and professional. This combo is especially well-suited for educational, cultural, lifestyle, or artisanal brands. It communicates trust, creativity, and a quiet confidence, all while maintaining visual comfort and accessibility.

Wrap Up

From edgy neons to warm, vintage hues, color plays a powerful role in shaping how your brand is perceived. The right palette can capture attention, evoke emotion, and instantly tell your audience about your brand identity.

If you're feeling inspired but not sure where to start, uBrand's AI Logo Maker can help bring your ideas to life. Just plug in your brand name and preferences, and it’ll generate hundreds of logo designs with beautiful color combinations tailored to your brand vibe, with no design experience needed. 

Within the editor, you can also change the color combinations of designs you like directly into different color palette combinations at the click of a button:

Plus, by setting up your logo and brand in uBrand's brand guideline system, you can use your specific logo colors across all of your generated brand assets, no manual tuning required!

Whether you’re launching a new venture or giving your brand a refresh, let your colors do the talking — and let uBrand handle the creative heavy lifting.

👉 Ready to create? Try out uBrand and see your brand colors in action.